October 10,
2015
Dear Syfy –
This year, it seems like the network
is at a crossroads, with many shows losing viewers or failing to gain them
during their first season. I liked many
of this year’s freshman crop of shows and strongly supported them by watching
and on social media. I admit, I prefer the science fiction and fantasy genre,
rather than reality shows and wrestling. But, I think those shows are
encountering the same problems. Last
season, it appeared as if the network put careful thought into supporting its
new shows: Dominion, Znation; its planned 2015 new shows, 12 Monkeys,
Killjoys and Dark Matter, as well as its on-going shows, Defiance and, to a
certain extent Haven. These shows
received convention support and cross-publicity on sister NBCUniversal network
channels, as well as some channels outside the parent company. This resulted in very good ratings for
Dominion, Defiance and Znation. All
three ended with about 1.5M viewers in 2014.
Cut to 2015. Programming decisions seem to have heavily
influenced the success of Syfy’s shows.
I’m going to focus on Dominion, since that is the most obvious victim of
poor scheduling, although ratings for EVERY SINGLE SYFY SHOW this season
plummeted, several by about 50% (see the inset below). I believe there are three significant factors which account for ratings decline: dates
aired, time aired and show pairings.
|
Syfy Show Ratings as of October 10, 2015 |
Dates Aired. Last year, Dominion premiered June 19. With
an 8 episode run, its finale aired August 7.
The significance to these dates is that it was truly a summer show. This year, Defiance began its run on June 12,
ending its run August 28. Dominion aired
on July 9. The problem with a 13-episode
summer show starting in mid-July is that it ends during the fall network show
premieres. Dominion’s finale aired October
1 and it faced at least one network premiere on that date. Additionally, no one at the network seems to
have been aware of the fact that NFL football would begin preseason in early
August as it does every year. Thursday
night NFL vacuumed up 6 MILLION viewers from the available viewer pool. Given a choice between a live sporting event
and a show that can be timeshifted, viewers will watch the sports show live,
and timeshift non-time-sensitive programming.
Adding to this buzzsaw, the Republican Convention occurred the week
before NFL preseason began, and THAT garnered 5 MILLION viewers.
For LIVE viewing, presumably far more
valuable to the network, it's essential to avoid viewing disruptions, as once a
viewer is interrupted, they are more inclined to shift to time-phased viewing,
and might actually put off watching the show indefinitely, even if they like it
a lot. So, lack of foresight in when the
show was started really damaged Dominion’s sustained viewing. The listing of on-going ratings below demonstrates
the impact of competition of live events (convention and sports) AND
illustrates Dominion’s continuing popularity, as the show was increasing
viewership until the live show competition began. Plus, L+7 ratings showed continued strength.
The Republican Convention aired Thursday, August 6. The NFL preseason kickoff
aired Thursday, August 13.
|
Dominion Show ratings as of October 10, 2015 |
Time Aired. Dominion was pushed from 9pm to 10pm. This is detrimental because of many people’s
work schedule. Plus, the overall audience at 10 pm is smaller.
Show Pairings. Last season, Dominion and Defiance were shown
back-to-back, greatly enhancing the audience for both. This year, inexplicably, WWE Smackdown
wrestling was moved from its 10-year tenure on Fridays to Thursday, and
Defiance was moved from Thursday night to Friday night. It seems an obvious choice to have left
Dominion and Defiance paired or to have paired both successful returning shows
with the two freshman shows (giving both a boost). Instead, the revised scheduling doesn’t seem
to have helped ANY of the five shows (including wrestling), with NO show
achieving near the ratings from 2014.
Stacking three SF shows on Friday likely damaged the one airing at 10pm
(Dark Matter) due to sheer fatigue.
When it
comes to making decisions on renewals, economics is certainly the consideration.
That makes choosing to keep jointly produced shows with unfortunately mediocre ratings (such as
Killjoys and Dark Matter) easy, because splitting production costs with other
production companies reduces the network’s costs. But, for homegrown shows, economics demands
better ratings, and frankly, Dominion’s ratings would have been FAR higher had
it been aired earlier in the year, earlier on whatever evening it was scheduled
AND had it been paired with a similar genre show. This mistake is rectifiable,
and audience can be recovered, simply by avoiding these mistakes next
season. With its continued neglect of
Dominion, when it was evident what problems it was encountering, the network
showed that it is not committed to supporting excellent, innovative
programming.
Without
assurance that it will support its shows (like the presence 12 Monkeys had at
NYCC for its second season), it’s likely that I, as well as many other fans,
will wait to see what happens with renewal decisions before committing to watch
a new series. This is a Catch-22 which
will result in dismal ratings. Ultimately, this marks the death spiral of a
network, which is in no one’s best interest.
It would seem to be more practical to renew an existing show with an established
base and properly schedule it, than to have to fill in space left empty by that
show, as well as the gap left by the departure of wrestling.
I hope
the network gives the critically successful show Dominion another chance. I might not be able to watch Hunters, The
Expanse or Childhood’s End, at least not when they initially air. I can’t invest in watching shows that Syfy
will not support or cultivate, causing a level of anxiety that I (and many
other fans) am not willing to endure.
Thank
you very much for consideration of this issue.
I wish the network continued success.